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FaceBook has come out with a new initiative that any website owner should be aware of.  Any time one of the top two visited sites on the entire internet comes out with a new initiative, everybody should pay attention.

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Our own social media community at Fitness Pro Travel certainly keeps an eye on what this big boy, with hundreds of programmers and a near infinite budge is up to.

As an independent fitness professional or fitness business of any type (or again, any

business of any type) with a web presence, the Social Plugins via FaceBook can go a long ways in keeping your offering near the front of peoples interests.  And, more importantly it places your offering/website in front of the friends & connections of those who “Like” your stuff.

Not necessarily a sales pitch, but an invitation to your front door which they may follow if the interest in more is tweaked.

I’m just beginning to experiment with some of these tools beginning with the “Like” button.  I’ll have one added somewhere on the right border of this site before I post this if you want to take a look… feel free to click away as well.

I’ve also already begun to add these small like buttons to the individual resort pages for those sites Fit Bodies contracts with and offers for teaching vacation opportunities at Fitness Pro Travel.

Check those out by going to the “Travel Spots” area of the site, clicking on the details page for the resorts you’ve been to.  Then click the “like” button for the particular resort to automatically let the next visitor to the page know that you thought that resort rocked.

…From the business stand point –

• The visual list of people who “like” the content on the page (in the above case, the resort) now have a visual social proof via a personal “like” endorsement.
• You also have the benefit of an automatic status update being placed on the Wall of the person who just stated that they “liked” your stuff.  Now their friends and connections are also seeing that endorsement with a link right back to your page.

The “like” clickers will have to be or have to become FaceBook members.  This is a continuation of an overwhelming title wave toward FaceBook being the online social connections & interests leader.  I’m ok with that endorsement as it does bring some sense of order around the individual to the internet and provides a great opportunity to gain endorsements, testimonials, and social proof for that which makes up my online presence.

Don’t be late on being part of the Face Book Interest Barometer initiative.  Utilize a FaceBook Social Plugin soon.

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