Archive for the ‘Fitness Business’ Category

Supporting A Fit Pro Network

Monday, February 22nd, 2010

We are a couple days into the launch period of v2.0 platform upgrade at the Fitness Pro Travel website.  I always find launch periods interesting as they generally contain special offerings for short periods of time. Incentives like that tend to have prospective buyers quite a bit more active during the specified time.

It hasn’t been any different the past three days at FPT and I’m guessing the activity will stay high over the next three while the launch period continues.  Our 50% discount offer for upgraded membership (FPT50PLD) seems to be appreciated and has had many visitors visiting their accounts and doing what we’d hoped, upgrading… All Good.

In addition to seeing the statistics of the many fitness professionals accessing their accounts during this time, my mailbox has definitely been filled with many more questions.  My account blog is where i try to publish most so all can see, but I’ll share the following as it seems to be on everyone’s mind to some extent.

It’s understandable. The website changes will have some small affect upon all accounts.

So, lets see if I can take a quick crack at answering the question, “Which Fit Pro Membership Level is right for me?” (or variations of that questions anyways)

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Scheduling Group Training

Friday, January 1st, 2010

One of the cool things with having multiple health & fitness programs within our larger company is that we have several opportunities to check out other related companies for potential partnerships. One thing I like to do in order to get to know those companies and or their personality is to visit their blog.

Promotional content tends to get more conversational in a Blog.

I’m just starting to check out MyClassPro now and while jumping into their blog I found an interesting video quiz that might be fun for those who travel through the Diet Grader site.

I’m not so certain that the quiz result is the “perfect” way to start each day, but of the choices it seems to be making sense.

MIAMI BEACH, FL - JUNE 11: (L-R) Hector Garci...
Image by Getty Images via Daylife

After further review and discussions to ideally bring some added benefit to our membership in the Fitness Pro Travel Network, I look forward to providing further opinions on how this program may assist you as a Fitness Professional.

You can begin your own research now by following the links above.  Pete and Kelly were both pleasant to talk with and would be happy to ensure you get set up with a free trial.

Scheduling group trainings can be a pain. MyClassPro is  primarily geared to the Fit Pro who independently provides community fitness camps and is designed to make scheduling, payment, and communication simple. But, it can be used for other group training scheduling functions appropriate to the yoga instructor, group fitness instructor, or even certain club settings as well.

Give me a couple weeks and I’ll see if we can dig up a bit more and if appropriate secure specific benefits for the FPT community members…. If you’ve used it or have specific questions you’d like me to check into be sure to post them to this blog entry.

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Are You A Rude Airline Traveler?

Thursday, December 17th, 2009

I’m certain we all have it in our mind that we must represent Fit Bodies, ourselves, and our profession well while providing an exchange for services with a working vacation.  Do you have this same thing in mind during the travel portion of your trip?

This topic is not coming up because of issues with any of the Fit Pro Travelers.  It happens to be on my mind because I caught a radio interview with a Travelocity representative this morning.  They spent some time talking through a 2009 traveler rudeness report, which I think we might all find rather interesting.

1600 travelers took part in the rudeness survey.

Here is a the take from the Hipster Travel Guide: Overall, people hate sitting next to smelly passengers (No. 1 answer at 40 percent) and people with the Swine Flu or at least exhibiting coughing, sneezing and hacking, 30 percent.)

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Life of an Entrepreneur

Monday, August 3rd, 2009

Life of an Entrepreneur – This a guest post / re-post, but points 3 & 4 are very true to the independent fitness professional making it worth showing here as well.  Simple and to the point.

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Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public.

1. You’re more likely to make a living than make the Forbes 500. Most entrepreneurs end up making a living, and some make a really nice living doing what they love.

2. There is no money line to get in. There are a lot of you’s out there competing over very scarce resources. But don’t think you’ll just get in line and pick up your check.

3. It’s more about you than your plan. Business success has more to do with you than anything else. The best plans mean nothing in the hands of the wrong person.

4. You’re in sales, whether you think so or not. Every business on the planet is selling something.

5. You’re going to fail. Yep, you will fail. You will probably fail multiple times. If that concerns you, pick another path for your life. If it doesn’t concern you that you will be an utter failure at some point, good – with every failure you get one step closer to success, cliché but true.

From Business Opportunities Weblog.

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Business Website for the Fitness Professional

Friday, April 24th, 2009

We previously talked about you carving out your “social space” online.  While this is important is a great means for networking with other fitness professionals as well as fitness clients, at some point you will want a “home” location that is all yours.

While the internet is no longer a new technology, I can point to hundreds of occasions in recent years where I have been contacted by fitness professionals asking for help in various areas of the technology use.

I figured the majority out, so I know it’s not rocket science… And I am still smart enough to look to a technology expert when it comes to getting fancy with an internet presence but the basics are most likely all you need.

The following video gives a birds-eye view of what it takes to get started. It was put… (more…)

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What's Your Fitness Industry Presence On-Line

Friday, March 27th, 2009

The fitness industry is an expansive industry covering a wide range of “healthful” programs. Some of you whom I’ve been lucky enough to speak and consult with have businesses that range from studio ownership to tropical retreats to the sale of healthful chocolates.

All are excellent and serve their niche well.

While each is different they are still the same in that,

  1. They are all in the realm of the health and fitness industry
  2. They all require marketing efforts to provide their message to their respective prospects
  3. All benefit from various degrees of internet presence and diversification

With the internet playing such a large role in EVERYONE’S lives these days, it’s fairly simple to see the benefit to the fitness industry professional in seeking out tools and resources to enhance their presence on-line…

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Fitness Trainer Success: 10+ Elements

Sunday, March 15th, 2009

The IDEA Trainer Success Journal provided a few interesting articles for the month of February. Three articles focused on “list articles” for the business of personal trainers… each can easily be adapted to group instructors and coaches.

The following table contains the heading points for the three articles. Column one is the list from Todd Durkin’s article “Top 10 Ways to Drive Revenue in a Downtrodden Economy”.  Column two is from Tom Terwilliger’s article “Your Business and the Economic Slowdown”. The third and
final column “The Scary Times Success Manual” is the list by Dan Sullivan.

Each offer some great advice for the fitness professional, not just the personal trainer. Below the table I’ve taken the opportunity in
combining these principles row by row.

This is a very important time to be positive and proactive in your fitness business. There are many things you can do to not only maintain, but also expand your training business, even during tough economic times.

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Bootcamp Programs: Group Fitness Instruction

Wednesday, March 4th, 2009
"bootcamp" or "session class"?

"BootCamp" OR "Session Class"

Group fitness instructors have offered bootcamp programs for many years in the club setting. It is somewhat interesting to witness the advent over the last couple years as “bootcamp” programs have grown in popularity outside the club, that group fitness instructors are rarely found leading the class.

Spending quite a bit of time on the business side of fitness (nationally/internationally) And, having the opportunity to watch my wife as she implements various fitness camp programs or marketing tactics within our local operations, gives me an interesting perspective.

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