An interview by two of my fitness industry associates, friends and members of our Fitness Pro Travel Network.
Finding Your True North in Business and Beyond empowers small business owners, especially health and wellness practitioners, to improve the “business side” of their business.
Cynthia Pasciuto of True North Business Consulting interviews Amanda Vogel of Active Voice on the profession of fitness writing, digital & print.
Giving away anything will go a long way in getting your fitness prospects to take the action you desire. It is definitely best to provide an item that is relevant to your offerings, but ultimately it is the action itself that drives reciprocity.
Today I was informed of a cool new tool for Twitter that assists with this type of give-away. I’m not sure of exactly how I will use it with the fitness professionals or enthusiasts that we associate with on Twitter, but I’m certain there will be one or more things in the future that pertains to the Fitness Pro Travel community.
I’ll be signing up for it tomorrow when back in the office and will be passing on a link to that tool shortly there after. Follow the link below to connect with me on Twitter and learn of the very cool tool….. oh yah, it’s free too!
TomBomar at Twitter
PS – Thanks to Georgette Pann (an FPT member) who turned me on to the Twitter tool. Connect with Georgette here and @fitpro1 on Twitter
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I’ve got something else for you – read on
As you by now know we’ve added article and other types of content marketing opportunities to FPT. It’s a powerful tool available to all of you. The biz and enterprise members have access to a couple trainings on utilizing this feature and the following link will provide some awesome information for everybody.
Chris Knight, CEO of EzineAriticles.com, was interviewed by the guys at Gravitational Marketing. You can listen to the interview by going to http://www.gravitationalmarketing.com/observation/2009/3/31/make-money-with-article-marketing.html
Event promotions was the topic of the HubSpot Blog today. “How to Promote an Event With Inbound Marketing – A Step-By-Step Guide”
They provide a great blog and I encourage you to take a look at some great ideas for utilizing inbound marketing.
Mile Run Fitness Event
As a fitness professional nearly everything we do can be broken down into a fitness event of some type. It may be large or small, recurring or a single occurrence. Even if you wouldn’t think of a particular activity as a “fitness event”, if you can find a way to position it as such, you will find added power in your promotional efforts.
The below 8 points will assist you in promoting your next fitness event.
An excellent information and marketing tool available to all Fitness Professionals is “fitness 
article writing”. When putting your specialty training and experience to pen or data drive, you have the opportunity to provide your client valuable information while at the same time establishing authority for yourself on a particular subject matter.
With the publishing of your article on the internet you also provide yourself an additional benefit. Your article also delivers a great deal of content, which is eagerly scanned by search engines. Placing this content on your own website, especially when optimized, has a great chance of bringing you natural search results….
