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	<title>LIVE WEB &#187; blogging</title>
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		<title>True North Fitness Writing</title>
		<link>http://tombomar.com/fitness-marketing/true-north-fitness-writing/</link>
		<comments>http://tombomar.com/fitness-marketing/true-north-fitness-writing/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 19:49:48 +0000</pubDate>
		<dc:creator>T-Bo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Fitness Pro]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=231</guid>
		<description><![CDATA[An interview by two of my fitness industry associates, friends and members of our Fitness Pro Travel Network.
Finding Your True North in Business and Beyond empowers small business owners, especially health and wellness practitioners, to improve the &#8220;business side&#8221; of their business.  
Cynthia Pasciuto of True North Business Consulting interviews Amanda Vogel of Active [...]]]></description>
			<content:encoded><![CDATA[<p>An interview by two of my fitness industry associates, friends and members of our <a href="http://www.fitnessprotravel.com/cart.php?type=user&amp;page=accountinfo&amp;aff=9" target="_blank">Fitness Pro Travel Network</a>.</p>
<p><span id="TalkCastMasterDescr1">Finding Your True North in Business and Beyond empowers small business owners, especially health and wellness practitioners, to improve the &#8220;business side&#8221; of their business. </span><a id="HostProfileExpandLink1" onmouseover="tip_it(1,'Host Profile','Click to View profile ','180','300');" onmouseout="tip_it(0, '', '', '0','0');" href="http://truenorthbusinessconsulting.com" target="_blank"><span id="TalkCastMasterHostSN1"> </span></a></p>
<p><a id="HostProfileExpandLink1" onmouseover="tip_it(1,'Host Profile','Click to View profile ','180','300');" onmouseout="tip_it(0, '', '', '0','0');" href="http://truenorthbusinessconsulting.com" target="_blank"><span id="TalkCastMasterHostSN1">Cynthia Pasciuto</span></a> of True North Business Consulting interviews <a href="http://activevoice.ca/" target="_blank">Amanda Vogel</a> of Active Voice on the profession of <a href="http://tombomar.com/fitness-marketing/fitness-article-writing-fitpro-article-marketing/">fitness writing, digital &amp; print</a>.</p>
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		<title>Getting Creative With Your Blog</title>
		<link>http://tombomar.com/fitness-marketing/getting-creative-with-your-blog/</link>
		<comments>http://tombomar.com/fitness-marketing/getting-creative-with-your-blog/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:19:55 +0000</pubDate>
		<dc:creator>T-Bo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Fitness-Health]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=213</guid>
		<description><![CDATA[



Image via Wikipedia



I manage a few different blogs, and I am no where near a professional writer or creative with the pen (keyboard).  That being the case I often find getting creative with my blog somewhat difficult.
Because of my above mentioned handicap it would be most easy to simply dump the blog idea altogether. But, [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
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<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/Image:Z2636c_WMsm.jpg"><img title="Writer's Market" src="http://upload.wikimedia.org/wikipedia/en/b/b0/Z2636c_WMsm.jpg" alt="Writer's Market" width="200" height="261" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://en.wikipedia.org/wiki/Image:Z2636c_WMsm.jpg">Wikipedia</a></dd>
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<p>I manage a few different blogs, and I am no where near a professional writer or creative with the pen (keyboard).  That being the case I often find getting creative with my blog somewhat difficult.</p>
<p>Because of my above mentioned handicap it would be most easy to simply dump the blog idea altogether. But, I&#8217;m told that would be the wrong move by every internet marketer alive.  I also find the specific blogs a simple location to address specific ideas, changes, or issues with our various fitness industry programs.</p>
<p>So, being the resourceful guy I am&#8230; oops, that&#8217;s a different story.  Today I was fortunate to take a look at one of my RSS feeds at just the right time on small business that happened to give a mention to a company with a cool blogging content assistance program.</p>
<p>I was quickly on my way to check out <a class="zem_slink" title="Zemanta" rel="homepage" href="http://www.zemanta.com">Zemanta</a>.</p>
<p>No affiliate relationship or commission here.  I was just so impressed with some of the features in this tool, which I could easily add as a FireFox add-on, that I want to mention it to the Fit Pros who keep track of things we have going on&#8230;. This also makes great worthwhile content for me in making a blog post.  <img src='http://tombomar.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />     I&#8217;m using it on this post and tried it first at our <a href="http://dietgrader.com/healthy" target="_blank">nutrition solution blog</a> site.</p>
<p>Zemanta is a <strong>tool</strong> that looks over             your shoulder while you blog and <strong>gives you tips             and advice</strong>, suggests related content and             pictures and makes sure your posts get promoted as they             deserve to be&#8230;</p>
<p><span id="more-213"></span></p>
<h2>(From Zemanta) YOUR kind of Assistant&#8230;</h2>
<p><a href="http://www.zemanta.com/blog/zemanta-upgraded-with-new-ui-link-reporting-and-link-building-for-users/" target="_blank">Zemanta bloggers</a> all get a great tool to help them             create content and drive inbound traffic. But, we know             that every blogger is different, so there are different             ways you can use Zemanta, depending on your styles and             interests. If you don&#8217;t see your area of interest             bellow, drop us an email and let us know how you want             to use Zemanta.</p>
<hr />
<h3 id="books">Books</h3>
<p>The advantages of using Zemanta when blogging about books and their authors:</p>
<p><!--                  <span style="background: transparent url('http://code.zemanta.com/bostjan/clipart/badges_sprite2.gif') 0px -91px no-repeat; float:left;  width: 91px; height: 91px;" ></span></span> &#8211;><img style="float: left;" src="http://www.mclibrary.duke.edu/about/news/books1.gif" alt="" width="91" align="left" /></p>
<ul>
<li>We can recommend over <strong>1.1 million book titles</strong></li>
<li>Recognition and automatic <strong>linking to writer&#8217;s homepage</strong></li>
<li>Amazon.com integration &#8211; linking to <strong>Amazon.com</strong> listing for book and inclusion of book cover</li>
<li>Amazon.com affiliate support</li>
<li>Related articles from a wide selection of book bloggers</li>
</ul>
<hr />
<h3 id="music">Music</h3>
<p>The advantages of using Zemanta when blogging about music and artists:</p>
<ul>
<li>Links and images for over 1,1 million Albums, Artists and Record Labels</li>
<li>Automatic link recommendation to Artist Home pages and Wikipedia entries</li>
<li>Amazon.com integration &#8211; linking to CD listing and one click cover inclusion in your blog</li>
<li>Amazon.com affiliate support</li>
<li>Automatically find complimentary posts from other bloggers.</li>
</ul>
<hr />
<h3 id="politics">Politics</h3>
<p>The advantages of using Zemanta when blogging about politics:</p>
<ul>
<li>Links to <strong>politicians, their homepages and blogs</strong></li>
<li>Links to <strong>government institutions</strong></li>
<li>Articles from major <strong>politics oriented media</strong> &#8211; newspapers and blogs alike</li>
<li><strong>Professional photos</strong> from recent events that you can use freely</li>
</ul>
<hr />
<h3 id="movies">Movies</h3>
<p>The advantages of using Zemanta when blogging about movies:</p>
<p><!--                  <span style="background: transparent url('http://code.zemanta.com/bostjan/clipart/badges_sprite2.gif') -182px -91px no-repeat; float:left;  width: 91px; height: 91px;" ></span></span> &#8211;><img style="float: left;" src="http://www.reel.biz/images/reel_finder_reels.jpg" alt="" width="91" align="left" /></p>
<ul>
<li>Integration of <strong>IMDB and Rotten Tomatoes</strong> for link recommendations</li>
<li>Automatic recognition of <strong>celebrities</strong> and linking to their Wikipedia page, IMDB profile or homepage</li>
<li>Support for Amazon.com links and images of <strong>DVD covers</strong></li>
<li>Licensed celebrity photos from Getty Images (via DayLife), Flickr and Wikipedia.</li>
<li>Automatic tagging of blog posts with name of the movie/TV series and celebrities mentioned</li>
<li>Related articles from a selection of <strong>best movie and TV series blogs</strong></li>
</ul>
<hr />
<h3 id="family">Family</h3>
<p>The advantages of using Zemanta when blogging about and for your familly:</p>
<ul>
<li><strong>use your own pictures published on Flickr with one click</strong> &#8211; no more copy-pasting</li>
<li>link to articles from other members of the family and your friends</li>
<li>link to Twitter, Facebook and Mybloglog profiles of people you follow.</li>
</ul>
<hr />
<h3 id="travel">Travel</h3>
<p>The advantages of using Zemanta when blogging about your travels:</p>
<ul>
<li>Simple one click insertion of <strong>Google Maps</strong> for location of mentioned places and other geographical locations (e.g. valley)</li>
<li><strong>use your own pictures</strong> from trips published on Flickr with one click &#8211; no more copy-pasting</li>
<li>professional pictures for places you might have missed or ran out of batteries at</li>
<li>related travel articles and current info about the places</li>
</ul>
<hr />
<h3 id="tech">Technology</h3>
<p>The advantages of using Zemanta when blogging about technology:</p>
<ul>
<li><strong>CrunchBase</strong> database integration &#8211; premier resource of startups, their founders and investors.</li>
<li>Flickr that provides a lot of screenshots, for the days you don&#8217;t feel like making your own.</li>
<li>Related articles from your own list of blogs and from selection of <strong>best sources on the internet</strong></li>
<li><strong>SEO optimized tags</strong> that you can apply with a single click and make organizing your content even easier</li>
</ul>
<hr />
<h3 id="life">Lifestyle</h3>
<p>Everybody has hobbies. We for instance, apart from loving semantics and blogging, also enjoy first-class wine. The main features that can help you with your wine blogging are:</p>
<ul>
<li>Powerful integration with <strong>Snooth</strong> for information on wineries and wines together with the labels andÂ homepage</li>
<li>links to Snooth, Homepages of wineries, Wikipedia, Google Maps and other resources.</li>
<li>Simple one click insertion of Google Maps for location of mentioned wineries and other geographical locations (e.g. valley)</li>
<li>Related articles from your own list of blogs and from <strong>selection of best sources</strong> on the internet</li>
</ul>
<hr />
<h3 id="sports">Sports</h3>
<p>The advantages of using Zemanta when blogging about sports:</p>
<ul>
<li>Links to most <strong>sports stars, their homepages and blogs</strong></li>
<li>links to <strong>clubs and venues</strong></li>
<li>articles from <strong>major sports oriented media</strong> &#8211; newspapers and blogs alike</li>
<li><strong>Professional photos</strong> from recent events that you can use freely</li>
</ul>
<p style="padding-left: 30px;">
<p>Enjoy the benefits of the content you create with your blog and enjoy the benefits of a program like Zemanta to make it easier and more robust&#8230; You have similar or related resources you utilize to keep creative with your blog?</p>
<h6 class="zemanta-related-title" style="font-size: 1em; padding-left: 30px;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul" style="padding-left: 30px;">
<li class="zemanta-article-ul-li"><a href="http://www.bloggingministry.com/2009/08/27/some-thoughts-on-blogging-etiquette/">Some Thoughts on Blogging Etiquette</a> (bloggingministry.com)</li>
<li class="zemanta-article-ul-li"><a href="http://myventurepad.com/MVP/77275">How to Blog. A Lot.</a> (myventurepad.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/3d2a1d50-10ea-4527-9ad4-63082e8a632a/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_c.png?x-id=3d2a1d50-10ea-4527-9ad4-63082e8a632a" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Got Web Presence?</title>
		<link>http://tombomar.com/fitness-marketing/got-web-presence/</link>
		<comments>http://tombomar.com/fitness-marketing/got-web-presence/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 23:21:42 +0000</pubDate>
		<dc:creator>fitprobo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Fitness-Health]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=52</guid>
		<description><![CDATA[Do you have a web presence? This site, a piece of my web presence, is geared to the fitness professional and is on a blogging platform. It allows for your comments and interactions. That is one of the great benefits of a simple blog in that it can be interactive and allows for input and conversation....]]></description>
			<content:encoded><![CDATA[<p>Do you have a web presence? This site, a piece of my web presence, is geared to the fitness professional and is on a blogging platform. It allows for your comments and interactions. That is one of the great benefits of a simple blog in that it can be interactive and allows for input and conversation.</p>
<p>The blog is an excellent on-line tool because it is relatively simple, can be optimized for the search engines, and is interactive with your community, but do know that many options exist.</p>
<p>The first on-line presence we had was back in 1997. At that time the internet was booming with anticipation, but little else. Modems were slow, people still used the yellow pages, and used speech rather than text.</p>
<p>Today it is a different world.<br />
<span id="more-52"></span></p>
<p>Our clients are not only surfing the web for pleasure, they are surfing for information, and business, and companionship, and whatever you can<br />
think of.</p>
<p><strong>If you are not there at this point you have begun to fall behind.</strong></p>
<p>Your clients expect you to be reachable on the internet.</p>
<p>Now, not everybody in the fitness industry is a personal trainer and has &#8220;clients&#8221;. Group fitness &amp; yoga instructors might think they have<br />
no need of an online presence.</p>
<p>I&#8217;m telling you, you&#8217;re wrong. Those students look to you as an expert&#8230; their expert. They would love your articles, commentary, videos and newsletters.</p>
<p>I&#8217;m also telling you, you&#8217;re leaving additional streams of income on the table and someone else is picking it up. Everyone of the above communications is another opportunity to teach and to offer other programs, yours or a third party service.</p>
<p>Good content comes first, but this simple location provides you opportunities to inform and even sell on-line and off-line offerings.</p>
<p><strong>Websites are no longer need to be a mysterious secret.</strong><br />
You do not have to have a 10 thousand dollar plus web site to serve your clients or students. You do not need the expensive fancy site to make an extra 10 thousand dollars a month either.</p>
<p>You now have many options available to you and I encourage you to seek them out and establish your on-line presence sooner rather than later.</p>
<p>To get yourself started you have many great resources&#8230; Search Google on building your own website or blog. Try YouTube and you&#8217;ll find many tutorials on getting yourself set up.</p>
<p><strong>The social media sites are essential even if you already have a presence</strong>, but you can also start with those. Get a FaceBook account and you&#8217;ll be amazed at how many of your clients and students are already there. Create a fan page around your business and you&#8217;ll have a legit spot to promote your offerings.</p>
<p>Wordpress provides you a simple blogging system and Joomla is a bit more complex, but provides a nice content management platform. Both are free.</p>
<p>Yes, we can offer you assistance if you want to stay totally hands off or if you have plans for something more sophisticated. Fitness Pro Travel can provide you many promotional tools. Through our Fit Pro Biz services we can put it all together for you including high end sites that are membership based.</p>
<p>But don&#8217;t be afraid of getting started yourself either. It is important that you at the very least have a landing page that people can utilize to contact you&#8230; and you can do that yourself with just a small amount of research.</p>
<p>If you are already there/here, great. If not, why not?</p>
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