There are several motivators that may drive a fitness professional to consider becoming a fitness education presenter. They are similar to the motivators for an individual to run this track in most any industry.
For the vast majority, that motivation should not be solely monetary gain… at least not directly.
Finding methods to having your products and services stick out from the crowd is essential to your business success. This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.
Event based promotions may be just the added boost you need to stand out.
When piggy backing on a known event you can greatly benefit by running your promotion in conjunction with it. You do not have to be partnered or attached to an event. You don’t want to suggest that you are a sponsor, creater or affiliated directly with the event if you are not. But, by running your event parallel to a known event based on the event topic, location, or time you have an excellent chance of bringing attention to your offering.
The most obvious example can be found through the actions of retailers over the years. Christmas, Valentine’s, Halloween, you name it and they are all over attaching their special offer to the event.
In the fitness industry the most common event that most attempt to tie themselves to is the New Years. It is a great theme of new beginnings that bring in many motivated new clients, students, and members, but if you look a bit harder you may see that these same principles can be used on more than just the holidays.
Consider ways to incorporate some of these “Events” into your promotions:
The list can go on. There are many niche events that exist and you can tie the launch of a new product/service, a fitness camp, or a wellness lecture to. Keep your eyes and mind open and you’ll find some great opportunities to encourage and increase the effectiveness of your promotions with “event based marketing.”
Event promotions was the topic of the HubSpot Blog today. “How to Promote an Event With Inbound Marketing – A Step-By-Step Guide”
They provide a great blog and I encourage you to take a look at some great ideas for utilizing inbound marketing.
Mile Run Fitness Event
As a fitness professional nearly everything we do can be broken down into a fitness event of some type. It may be large or small, recurring or a single occurrence. Even if you wouldn’t think of a particular activity as a “fitness event”, if you can find a way to position it as such, you will find added power in your promotional efforts.
The below 8 points will assist you in promoting your next fitness event.
Market Without Trying - Branded Visa
