Posts Tagged ‘promotions’

Getting Creative With Your Blog

Monday, December 7th, 2009
Writer's Market
Image via Wikipedia

I manage a few different blogs, and I am no where near a professional writer or creative with the pen (keyboard).  That being the case I often find getting creative with my blog somewhat difficult.

Because of my above mentioned handicap it would be most easy to simply dump the blog idea altogether. But, I’m told that would be the wrong move by every internet marketer alive.  I also find the specific blogs a simple location to address specific ideas, changes, or issues with our various fitness industry programs.

So, being the resourceful guy I am… oops, that’s a different story.  Today I was fortunate to take a look at one of my RSS feeds at just the right time on small business that happened to give a mention to a company with a cool blogging content assistance program.

I was quickly on my way to check out Zemanta.

No affiliate relationship or commission here.  I was just so impressed with some of the features in this tool, which I could easily add as a FireFox add-on, that I want to mention it to the Fit Pros who keep track of things we have going on…. This also makes great worthwhile content for me in making a blog post.  :-)     I’m using it on this post and tried it first at our nutrition solution blog site.

Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be…

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Posted in Fitness Marketing, Fitness-Health | 1 Comment »

Fitness Education Presenter

Monday, November 9th, 2009

There are several motivators that may drive a fitness professional to consider becoming a fitness education presenter. They are similar to the motivators for an individual to run this track in most any industry.

For the vast majority, that motivation should not be solely monetary gain… at least not directly.

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Marketing Health Challenges

Tuesday, October 6th, 2009

As a fitness professional the marketing of health can prove very challenging. Especially since this entire subject matter is left as an after thought when it comes to certification training as a fitness professional.

Besides seeking out competent mentors and/or appropriate trainings for marketing health & fitness, it is helpful to look at what larger organizations are doing in regards to this type of marketing.

One example is from the British Government.  The “Change for Life” campaign utilizes a well known group of animated t.v. stars to spread the word… The Simpsons.

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Life of an Entrepreneur

Monday, August 3rd, 2009

Life of an Entrepreneur – This a guest post / re-post, but points 3 & 4 are very true to the independent fitness professional making it worth showing here as well.  Simple and to the point.

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Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public.

1. You’re more likely to make a living than make the Forbes 500. Most entrepreneurs end up making a living, and some make a really nice living doing what they love.

2. There is no money line to get in. There are a lot of you’s out there competing over very scarce resources. But don’t think you’ll just get in line and pick up your check.

3. It’s more about you than your plan. Business success has more to do with you than anything else. The best plans mean nothing in the hands of the wrong person.

4. You’re in sales, whether you think so or not. Every business on the planet is selling something.

5. You’re going to fail. Yep, you will fail. You will probably fail multiple times. If that concerns you, pick another path for your life. If it doesn’t concern you that you will be an utter failure at some point, good – with every failure you get one step closer to success, cliché but true.

From Business Opportunities Weblog.

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Platinum Card & Travel Rewards

Friday, July 24th, 2009

Here’s a new easy way to raise funds and awareness for the Fitness Pro Travel Network. Just start using the new Fitness Professional Visa Platinum® Rewards card for your everyday purchases and then utilize the rewards to cover your travel expenses of your working vacation.

One of 5 Fit Pro Designs

One of 5 Fit Pro Designs

The first time you use it, the bank will donate $50 to Fitness Pro Travel Network and we’ll continue to receive a percentage of all future purchases. Through this fundraising effort we will continue to enhance and develop features that are specifically beneficial to the Fitness Community at http://fitnessprotravel.com –all at no cost to you.

Plus, you’ll be earning accelerated points (up to 15 points per dollar) at hundreds of national merchants, which can be redeemed for merchandise, account credits and Free tickets on over 175 airlines, with no blackout dates!

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Event Based Promotions

Tuesday, July 7th, 2009

Finding methods to having your products and services stick out from the crowd is essential to your business success.  This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.

Event based promotions may be just the added boost you need to stand out.

When piggy backing on a known event you can greatly benefit by running your promotion in conjunction with it.  You do not have to be partnered or attached to an event. You don’t want to suggest that you are a sponsor, creater or affiliated directly with the event if you are not.  But, by running your event parallel to a known event based on the event topic, location, or time you have an excellent chance of bringing attention to your offering.

The most obvious example can be found through the actions of retailers over the years. Christmas, Valentine’s, Halloween, you name it and they are all over attaching their special offer to the event.

In the fitness industry the most common event that most attempt to tie themselves to is the New Years. It is a great theme of new beginnings that bring in many motivated new clients, students, and members, but if you look a bit harder you may see that these same principles can be used on more than just the holidays.

Consider ways to incorporate some of these “Events” into your promotions:

  • Birthdays – yours, a presidents, a member’s
  • Charity happenings
  • Contest (yours or theirs)
  • Superbowl or other sporting event
  • TV show
  • Visiting Conference
  • Taxes due date (yes, I’ve seen this in another industry)

The list can go on.  There are many niche events that exist and you can tie the launch of a new product/service, a fitness camp, or a wellness lecture to. Keep your eyes and mind open and you’ll find some great opportunities to encourage and increase the effectiveness of your promotions with “event based marketing.”

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