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	<title>LIVE WEB &#187; promotions</title>
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		<title>Getting Creative With Your Blog</title>
		<link>http://tombomar.com/fitness-marketing/getting-creative-with-your-blog/</link>
		<comments>http://tombomar.com/fitness-marketing/getting-creative-with-your-blog/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:19:55 +0000</pubDate>
		<dc:creator>T-Bo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[Fitness-Health]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=213</guid>
		<description><![CDATA[



Image via Wikipedia



I manage a few different blogs, and I am no where near a professional writer or creative with the pen (keyboard).  That being the case I often find getting creative with my blog somewhat difficult.
Because of my above mentioned handicap it would be most easy to simply dump the blog idea altogether. But, [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 210px;">
<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/Image:Z2636c_WMsm.jpg"><img title="Writer's Market" src="http://upload.wikimedia.org/wikipedia/en/b/b0/Z2636c_WMsm.jpg" alt="Writer's Market" width="200" height="261" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://en.wikipedia.org/wiki/Image:Z2636c_WMsm.jpg">Wikipedia</a></dd>
</dl>
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</div>
<p>I manage a few different blogs, and I am no where near a professional writer or creative with the pen (keyboard).  That being the case I often find getting creative with my blog somewhat difficult.</p>
<p>Because of my above mentioned handicap it would be most easy to simply dump the blog idea altogether. But, I&#8217;m told that would be the wrong move by every internet marketer alive.  I also find the specific blogs a simple location to address specific ideas, changes, or issues with our various fitness industry programs.</p>
<p>So, being the resourceful guy I am&#8230; oops, that&#8217;s a different story.  Today I was fortunate to take a look at one of my RSS feeds at just the right time on small business that happened to give a mention to a company with a cool blogging content assistance program.</p>
<p>I was quickly on my way to check out <a class="zem_slink" title="Zemanta" rel="homepage" href="http://www.zemanta.com">Zemanta</a>.</p>
<p>No affiliate relationship or commission here.  I was just so impressed with some of the features in this tool, which I could easily add as a FireFox add-on, that I want to mention it to the Fit Pros who keep track of things we have going on&#8230;. This also makes great worthwhile content for me in making a blog post.  <img src='http://tombomar.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />     I&#8217;m using it on this post and tried it first at our <a href="http://dietgrader.com/healthy" target="_blank">nutrition solution blog</a> site.</p>
<p>Zemanta is a <strong>tool</strong> that looks over             your shoulder while you blog and <strong>gives you tips             and advice</strong>, suggests related content and             pictures and makes sure your posts get promoted as they             deserve to be&#8230;</p>
<p><span id="more-213"></span></p>
<h2>(From Zemanta) YOUR kind of Assistant&#8230;</h2>
<p><a href="http://www.zemanta.com/blog/zemanta-upgraded-with-new-ui-link-reporting-and-link-building-for-users/" target="_blank">Zemanta bloggers</a> all get a great tool to help them             create content and drive inbound traffic. But, we know             that every blogger is different, so there are different             ways you can use Zemanta, depending on your styles and             interests. If you don&#8217;t see your area of interest             bellow, drop us an email and let us know how you want             to use Zemanta.</p>
<hr />
<h3 id="books">Books</h3>
<p>The advantages of using Zemanta when blogging about books and their authors:</p>
<p><!--                  <span style="background: transparent url('http://code.zemanta.com/bostjan/clipart/badges_sprite2.gif') 0px -91px no-repeat; float:left;  width: 91px; height: 91px;" ></span></span> &#8211;><img style="float: left;" src="http://www.mclibrary.duke.edu/about/news/books1.gif" alt="" width="91" align="left" /></p>
<ul>
<li>We can recommend over <strong>1.1 million book titles</strong></li>
<li>Recognition and automatic <strong>linking to writer&#8217;s homepage</strong></li>
<li>Amazon.com integration &#8211; linking to <strong>Amazon.com</strong> listing for book and inclusion of book cover</li>
<li>Amazon.com affiliate support</li>
<li>Related articles from a wide selection of book bloggers</li>
</ul>
<hr />
<h3 id="music">Music</h3>
<p>The advantages of using Zemanta when blogging about music and artists:</p>
<ul>
<li>Links and images for over 1,1 million Albums, Artists and Record Labels</li>
<li>Automatic link recommendation to Artist Home pages and Wikipedia entries</li>
<li>Amazon.com integration &#8211; linking to CD listing and one click cover inclusion in your blog</li>
<li>Amazon.com affiliate support</li>
<li>Automatically find complimentary posts from other bloggers.</li>
</ul>
<hr />
<h3 id="politics">Politics</h3>
<p>The advantages of using Zemanta when blogging about politics:</p>
<ul>
<li>Links to <strong>politicians, their homepages and blogs</strong></li>
<li>Links to <strong>government institutions</strong></li>
<li>Articles from major <strong>politics oriented media</strong> &#8211; newspapers and blogs alike</li>
<li><strong>Professional photos</strong> from recent events that you can use freely</li>
</ul>
<hr />
<h3 id="movies">Movies</h3>
<p>The advantages of using Zemanta when blogging about movies:</p>
<p><!--                  <span style="background: transparent url('http://code.zemanta.com/bostjan/clipart/badges_sprite2.gif') -182px -91px no-repeat; float:left;  width: 91px; height: 91px;" ></span></span> &#8211;><img style="float: left;" src="http://www.reel.biz/images/reel_finder_reels.jpg" alt="" width="91" align="left" /></p>
<ul>
<li>Integration of <strong>IMDB and Rotten Tomatoes</strong> for link recommendations</li>
<li>Automatic recognition of <strong>celebrities</strong> and linking to their Wikipedia page, IMDB profile or homepage</li>
<li>Support for Amazon.com links and images of <strong>DVD covers</strong></li>
<li>Licensed celebrity photos from Getty Images (via DayLife), Flickr and Wikipedia.</li>
<li>Automatic tagging of blog posts with name of the movie/TV series and celebrities mentioned</li>
<li>Related articles from a selection of <strong>best movie and TV series blogs</strong></li>
</ul>
<hr />
<h3 id="family">Family</h3>
<p>The advantages of using Zemanta when blogging about and for your familly:</p>
<ul>
<li><strong>use your own pictures published on Flickr with one click</strong> &#8211; no more copy-pasting</li>
<li>link to articles from other members of the family and your friends</li>
<li>link to Twitter, Facebook and Mybloglog profiles of people you follow.</li>
</ul>
<hr />
<h3 id="travel">Travel</h3>
<p>The advantages of using Zemanta when blogging about your travels:</p>
<ul>
<li>Simple one click insertion of <strong>Google Maps</strong> for location of mentioned places and other geographical locations (e.g. valley)</li>
<li><strong>use your own pictures</strong> from trips published on Flickr with one click &#8211; no more copy-pasting</li>
<li>professional pictures for places you might have missed or ran out of batteries at</li>
<li>related travel articles and current info about the places</li>
</ul>
<hr />
<h3 id="tech">Technology</h3>
<p>The advantages of using Zemanta when blogging about technology:</p>
<ul>
<li><strong>CrunchBase</strong> database integration &#8211; premier resource of startups, their founders and investors.</li>
<li>Flickr that provides a lot of screenshots, for the days you don&#8217;t feel like making your own.</li>
<li>Related articles from your own list of blogs and from selection of <strong>best sources on the internet</strong></li>
<li><strong>SEO optimized tags</strong> that you can apply with a single click and make organizing your content even easier</li>
</ul>
<hr />
<h3 id="life">Lifestyle</h3>
<p>Everybody has hobbies. We for instance, apart from loving semantics and blogging, also enjoy first-class wine. The main features that can help you with your wine blogging are:</p>
<ul>
<li>Powerful integration with <strong>Snooth</strong> for information on wineries and wines together with the labels andÂ homepage</li>
<li>links to Snooth, Homepages of wineries, Wikipedia, Google Maps and other resources.</li>
<li>Simple one click insertion of Google Maps for location of mentioned wineries and other geographical locations (e.g. valley)</li>
<li>Related articles from your own list of blogs and from <strong>selection of best sources</strong> on the internet</li>
</ul>
<hr />
<h3 id="sports">Sports</h3>
<p>The advantages of using Zemanta when blogging about sports:</p>
<ul>
<li>Links to most <strong>sports stars, their homepages and blogs</strong></li>
<li>links to <strong>clubs and venues</strong></li>
<li>articles from <strong>major sports oriented media</strong> &#8211; newspapers and blogs alike</li>
<li><strong>Professional photos</strong> from recent events that you can use freely</li>
</ul>
<p style="padding-left: 30px;">
<p>Enjoy the benefits of the content you create with your blog and enjoy the benefits of a program like Zemanta to make it easier and more robust&#8230; You have similar or related resources you utilize to keep creative with your blog?</p>
<h6 class="zemanta-related-title" style="font-size: 1em; padding-left: 30px;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul" style="padding-left: 30px;">
<li class="zemanta-article-ul-li"><a href="http://www.bloggingministry.com/2009/08/27/some-thoughts-on-blogging-etiquette/">Some Thoughts on Blogging Etiquette</a> (bloggingministry.com)</li>
<li class="zemanta-article-ul-li"><a href="http://myventurepad.com/MVP/77275">How to Blog. A Lot.</a> (myventurepad.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/3d2a1d50-10ea-4527-9ad4-63082e8a632a/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_c.png?x-id=3d2a1d50-10ea-4527-9ad4-63082e8a632a" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
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		<title>Fitness Education Presenter</title>
		<link>http://tombomar.com/fitness-marketing/fitness-education-presenter/</link>
		<comments>http://tombomar.com/fitness-marketing/fitness-education-presenter/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 22:01:58 +0000</pubDate>
		<dc:creator>T-Bo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[fitness education]]></category>
		<category><![CDATA[fitness event]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=208</guid>
		<description><![CDATA[There are several motivators that may drive a fitness professional to consider becoming a fitness education presenter. They are similar to the motivators for an individual to run this track in most any industry.
For the vast majority, that motivation should not be solely monetary gain&#8230; at least not directly.
If payment for fitness education presentation is [...]]]></description>
			<content:encoded><![CDATA[<p>There are several motivators that may drive a fitness professional to consider becoming a fitness education presenter. They are similar to the motivators for an individual to run this track in most any industry.</p>
<p>For the vast majority, that motivation should not be solely monetary gain&#8230; at least not directly.</p>
<p><span id="more-208"></span>If payment for fitness education presentation is not a likely benefit for you, then why do it?&#8230;</p>
<p>Because secondary benefits of product or service sales, exposure of your expertise to the masses, and authoritative positioning that comes with presenting, provide you plenty of lead opportunities that will pay off down the road.</p>
<p>&#8220;<a href="http://www.ducttapemarketing.com/blog/2009/10/29/5-tips-for-getting-more-leads-from-speaking/" target="_blank">Duct Tape Marketing</a>&#8221; provides us 5 tips for your free presentations pay off big time.<br />
<em>**These tips are appropriate whether you are presenting at the largest of conferences or at a local church.</em></p>
<p><strong>1) Get referred</strong></p>
<p>You can create your own workshop events, but one of my favorite strategies is to approach two potential groups and offer to present great information to their clients and networks. The key here is that you have a topic that is very hot and seen as very valuable. <span style="text-decoration: underline;">This is not a sales presentation, it&#8217;s an education and value add tool</span>. Approach your two partners with the idea that you&#8217;ll present a great topic, they offer it to their customers, and they get to cross promote to each others attendees as part of the deal. You simply get referred in as the expert. (Every time you do this you will get asked to speak at an event one of the attendees is involved with as well.)</p>
<p><strong>2) Make a deal with the sponsor</strong></p>
<p>You are a highly sought after speaker willing to waive your fee only if they permit your to elegantly reveal that there is a way for attendees to acquire your products and services and that you will also be offering some free stuff in exchange for contact information of those interested in the free stuff. Make it known that you have no intention of selling, merely informing. This approach raises the value of your presentation and gets you what you need as a lead generation opportunity. This can be a deal breaker for you or the sponsor. If you over promote, don&#8217;t expect to get asked back, if they won&#8217;t allow you to acquire leads, don&#8217;t bother.</p>
<p><strong>3) Educate like crazy</strong></p>
<p>Don&#8217;t be afraid to give away all of your secrets. Some folks suggest you should just tell them what they need, but not how to get it done. I don&#8217;t agree. If you tell them how, some may think they can do it themselves, but those who really want what you have will realize through your specific details, how tos, and examples that you do indeed possess the knowledge and tools to help them get what they want. Educate and you won&#8217;t have to sell!</p>
<p><strong>4) Collect those addresses</strong></p>
<p>In some cases people will rush up to you after a thought provoking presentation and ask how they can buy, but, in case they don&#8217;t, make sure you give all attendees a valuable reason to share their contact information for the purpose of follow-up. You can offer them the slides to your presentation, a free resource guide related to your topic, or a more detailed report based on the topic, in exchange for business cards. If you don&#8217;t have this preplanned you&#8217;ll find you won&#8217;t get a second chance to wow these folks. Of course, I hope it goes without saying that you should also have a follow-up process. Write a hand-written note, add them into a pre-written drip email campaign on the topic, or call them up after the event to measure their engagement.</p>
<p><strong>5) Simple call to action</strong></p>
<p>When I first starting speaking in the manner I&#8217;ve described here, I would pour my heart out, mindful of not selling, and then come to the end and there would be this awkward moment when I knew people wanted to buy something, but I didn&#8217;t have an offer. Well, I quickly learned that didn&#8217;t serve either of us very well. If you provide great information and a clear road map to solve someone&#8217;s problems, you&#8217;ll often find them wanting you to reveal how they could take the next step. But here&#8217;s the key &#8211; in that environment, they want a deal for acting right now. Not every audience or speaking engagement will present this opportunity, but I&#8217;ve found that in a straight free speaking gig, where I&#8217;ve been given permission to introduce my products and services, this 3-step approach is well received.</p>
<p style="padding-left: 30px;"><strong>a)</strong>tell your audience right up front you&#8217;re going to give them great information and tell them at the end about what you do</p>
<p style="padding-left: 30px;"><strong>b)</strong> about half way through, after you&#8217;ve built some trust, take a quick minute to reveal, for instance, a paid workshop or program you have coming up, tell them the price and go on</p>
<p style="padding-left: 30px;"><strong>c)</strong> at the end answer questions, make free offers, and, almost as an afterthought, agree to let them also bring a friend to the event you mentioned at the same price if they sign-up today. (You&#8217;ve just made the event half price in their mind, turned them into a recruiter, and given your potential attendee a valuable tool to offer to a friend or colleague) So, all of a sudden, anyone considering the offer is now highly motivated by this compelling change of events. Don&#8217;t hard sell this, simply put it out there and let people do the math. Don&#8217;t risk tainting your wonderful information with a sales pitch, but don&#8217;t leave those who want to buy without an option either.</p>
<p>As a Fitness Education Presenter you have many opportunities beyond being paid for each hour spent educating.  Presentation rewards should be far greater and last far longer than a single paycheck&#8230;. Be the authority.</p>
<p>Be sure to sign up for the mailing list on the right to keep up on many different niches, each of which may be great for serving as a fitness education presenter.</p>
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		<title>Marketing Health Challenges</title>
		<link>http://tombomar.com/fitness-marketing/marketing-health-challenges/</link>
		<comments>http://tombomar.com/fitness-marketing/marketing-health-challenges/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:54:12 +0000</pubDate>
		<dc:creator>T-Bo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[fitness education]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=182</guid>
		<description><![CDATA[As a fitness professional the marketing of health can prove very challenging. Especially since this entire subject matter is left as an after thought when it comes to certification training as a fitness professional.
Besides seeking out competent mentors and/or appropriate trainings for marketing health &#38; fitness, it is helpful to look at what larger organizations are [...]]]></description>
			<content:encoded><![CDATA[<p>As a fitness professional the marketing of health can prove very challenging. <img class="alignright" src="http://images.paraorkut.com/img/funnypics/images/t/the_simpsons-12664.jpg" alt="" width="169" height="241" />Especially since this entire subject matter is left as an after thought when it comes to certification training as a fitness professional.</p>
<p>Besides seeking out competent mentors and/or appropriate trainings for marketing health &amp; fitness, it is helpful to look at what larger organizations are doing in regards to this type of marketing.</p>
<p>One example is from the British Government.  The &#8220;Change for Life&#8221; campaign utilizes a well known group of animated t.v. stars to spread the word&#8230; The Simpsons.</p>
<p><span id="more-182"></span>Through sponsorship of Homer and the family the Change for Life campaign is using those who are well <span style="text-decoration: underline;">known as the opposite of health</span> and through  creative graphic morphing, showing how dietary alternatives would make for a healthier Simpson family.</p>
<div class="wp-caption alignleft" style="width: 191px"><img src="http://www.trendhunter.com/images/phpthumbnails/36690_1_468c.jpeg" alt="" width="181" height="141" /><p class="wp-caption-text">Corn Chip Anyone?</p></div>
<p>A second example of marketing health is exampled by the fast food and similar less-healthy industries.  Check out some of the creative junkfood marketing ads <a href="http://www.trendhunter.com/slideshow/junkfood-marketing#" target="_blank">at this trendhunter article</a>, that, even though we know better, still get us coming back.  Sexy and economical work for fast food as well as most any other industry.</p>
<p>As a fitness professional, whether you like the sound of selling or marketing, you ARE marketing health.  Without it, no one will ever hear your message.</p>
<div class="wp-caption alignleft" style="width: 258px"><img src="http://www.trendhunter.com/images/phpthumbnails/42574_1_468c.jpeg" alt="" width="248" height="166" /><p class="wp-caption-text">Selling Burgers?</p></div>
<p>Whether you creatively find an &#8220;opposite&#8221; to display how your service can improve the wellbeing of your prospect. Or, you utilize tried and true (sex/discount) methods that are effectively used by the industries we are often struggling to encourage our clients away from&#8230; you have to establish some sort of plan for marketing your health &amp; wellness offerings.</p>
<p>There are thousands of on-line and off-line options for marketing your programs.  But, what is often found among so many fitness professionals is the idea that by building their credentials the clients will automatically come. </p>
<p>&#8220;Build it and they will come&#8221; is rarely the case and one way or another you will need to strategically approach the issue of marketing health in order to reach others with the good word of health &amp; fitness.</p>
<p>Continue your fitness foundational learning, but don&#8217;t undervalue the need to learn principles of marketing and other related business skills.</p>
]]></content:encoded>
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		<item>
		<title>Life of an Entrepreneur</title>
		<link>http://tombomar.com/fitness-business/life-of-an-entrepreneur/</link>
		<comments>http://tombomar.com/fitness-business/life-of-an-entrepreneur/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:49:50 +0000</pubDate>
		<dc:creator>fitprobo</dc:creator>
				<category><![CDATA[Fitness Business]]></category>
		<category><![CDATA[business opportunity]]></category>
		<category><![CDATA[Fitness Pro]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=137</guid>
		<description><![CDATA[Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public.... Sounds great, yes... reality, not likely.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;"><strong>Life of an Entrepreneur</strong> &#8211; This a guest post / re-post, but points 3 &amp; 4 are very true to the independent fitness professional making it worth showing here as well.  Simple and to the point.<img class="alignright" title="fitness business" src="http://www.fitprobiz.com/imagesfpb/busmoney.jpg" alt="" width="252" height="143" /><br />
</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">~~</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">1. You’re more likely to make a living than make the Forbes 500. Most entrepreneurs end up making a living, and some make a really nice <a href="http://www.fitnessprotravel.com/cart.php?type=user&amp;page=accountinfo&amp;aff=9" target="_blank">living doing what they lov</a>e. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">2. There is no money line to get in. There are a lot of you’s out there <a href="http://www.megamarketingforfitness.com/?hop=fitlaunch" target="_blank">competing over very scarce resources</a>. But don’t think you’ll just get in line and pick up your check. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">3. It’s more about you than your plan. Business success has more to do with you than anything else. The best plans mean nothing in the hands of the wrong person.<span> </span></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">4. You’re in sales, whether you think so or not. Every business on the planet is <a href="http://healthygatherings.com/join-healthy-gatherings.htm" target="_blank">selling something</a>.<span> </span></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">5. You’re going to fail. Yep, you will fail. You will probably fail multiple times. If that concerns you, pick another path for your life. If it doesn’t concern you that you will be an utter failure at some point, good – with every failure you get one step closer to success, cliché but true.<span> </span></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;"> </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;">From <span><a title="Biz Op" href="http://www.business-opportunities.biz/?p=21643" target="_blank">Business Opportunities Weblog</a></span>. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Verdana;"> </span></p>
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		<title>Platinum Card &amp; Travel Rewards</title>
		<link>http://tombomar.com/working-vacations/platinum-rewards-card/</link>
		<comments>http://tombomar.com/working-vacations/platinum-rewards-card/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 05:57:02 +0000</pubDate>
		<dc:creator>fitprobo</dc:creator>
				<category><![CDATA[Working Vacations]]></category>
		<category><![CDATA[fit pro travel]]></category>
		<category><![CDATA[Fitness Pro]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=132</guid>
		<description><![CDATA[Here's a new easy way to raise funds and awareness for the Fitness Pro Travel Network. Just start using the new Fitness Professional Visa Platinum® Rewards card for your everyday purchases and then utilize the rewards to cover your travel expenses of your working vacation.]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a new easy way to raise funds and awareness for the <strong>Fitness Pro Travel Network</strong>. Just start using the new <strong>Fitness Professional Visa Platinum® Rewards card</strong> for your everyday purchases and then utilize the rewards to cover your travel expenses of your working vacation.</p>
<div class="wp-caption alignright" style="width: 251px"><a href="http://fitnessprotravel.com/cart.php?type=user&amp;page=UMB"><img title="travel rewards visa" src="http://us.personalcard.net/allaboutme/designer/pcs/getpublicdesign.ashx?handoverkey=116b1d12-6573-4e5c-aca5-8a68e2f51fc1&amp;cardimageid=3ac4u2564" alt="One of 5 Fit Pro Designs" width="241" height="153" /></a><p class="wp-caption-text">One of 5 Fit Pro Designs</p></div>
<p>The first time you use it, the bank will donate $50 to <strong>Fitness Pro Travel Network </strong>and we&#8217;ll continue to receive a percentage of all future purchases. Through this fundraising effort we will continue to enhance and develop features that are specifically beneficial to the Fitness Community at <a href="http://fitnessprotravel.com">http://fitnessprotravel.com</a> <strong>&#8211;all at no cost to you.</strong></p>
<p>Plus, you&#8217;ll be earning accelerated points (up to 15 points per dollar) at hundreds of national merchants, which can be redeemed for merchandise, account credits and Free tickets on over 175 airlines, with no blackout dates!</p>
<p><span id="more-132"></span>These cards were designed to do more than simply provide you travel and merchandise rewards, more than deliver an excellent introductory and continuing interest rate. They also were designed to help you highlight your profession and generate interest in your services.</p>
<p>Take a look at all 5 card designs and select the one that best exemplifies your fitness industry specialty.</p>
<p>Instead of pushing your business cards to prospects, you will find potential clients or students asking about the card, about you, and ultimately asking you for your business card.</p>
<p>Please join me today in choosing and using the only card that supports the <strong>Fitness Pro Travel Network </strong>and earns you valuable rewards, an enhanced network, and instant passive promotion at the same time. Go to <a href="http://tombomar.com/wp-admin/Model.URL()"><span style="color: #f89738;">http://www.cardpartner.com/app/fpt</span></a> to request your card today.</p>
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		<title>Event Based Promotions</title>
		<link>http://tombomar.com/fitness-marketing/event-based-promotions/</link>
		<comments>http://tombomar.com/fitness-marketing/event-based-promotions/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 22:27:00 +0000</pubDate>
		<dc:creator>fitprobo</dc:creator>
				<category><![CDATA[Fitness Marketing]]></category>
		<category><![CDATA[fitness event]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://tombomar.com/?p=130</guid>
		<description><![CDATA[Finding methods to having your products and services stick out from the crowd is essential to your business success.  This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.

Event based promotions may be just the added boost you need to stand out.]]></description>
			<content:encoded><![CDATA[<p>Finding methods to having your products and services stick out from the crowd is essential to your business success.  This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.</p>
<p>Event based promotions may be just the added boost you need to stand out.</p>
<p>When piggy backing on a known event you can greatly benefit by running your promotion in conjunction with it.  You do not have to be partnered or attached to an event. You don&#8217;t want to suggest that you are a sponsor, creater or affiliated directly with the event if you are not.  But, by running your event parallel to a known event based on the event topic, location, or time you have an excellent chance of bringing attention to your offering.</p>
<p>The most obvious example can be found through the actions of retailers over the years. Christmas, Valentine&#8217;s, Halloween, you name it and they are all over attaching their special offer to the event.</p>
<p>In the fitness industry the most common event that most attempt to tie themselves to is the New Years. It is a great theme of new beginnings that bring in many motivated new clients, students, and members, but if you look a bit harder you may see that these same principles can be used on more than just the holidays.</p>
<p>Consider ways to incorporate some of these &#8220;Events&#8221; into your promotions:</p>
<ul>
<li>Birthdays &#8211; yours, a presidents, a member&#8217;s</li>
<li>Charity happenings</li>
<li>Contest (yours or theirs)</li>
<li>Superbowl or other sporting event</li>
<li>TV show</li>
<li>Visiting Conference</li>
<li>Taxes due date (yes, I&#8217;ve seen this in another industry)</li>
</ul>
<p>The list can go on.  There are many niche events that exist and you can tie the launch of a new product/service, a fitness camp, or a wellness lecture to. Keep your eyes and mind open and you&#8217;ll find some great opportunities to encourage and increase the effectiveness of your promotions with &#8220;event based marketing.&#8221;</p>
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